Fulcrum5 gives enterprise RIA firms the operating architecture they need to become the best version of what they are trying to build — and to make their internal systems durable enough to outlast any individual inside the firm.

Built by Operators.

  • Randy Lambert

    FOUNDER | CEO

    Randy Lambert helped grow an RIA from $85M to $75B in AUM and served as president of Orion, where he built the customer success model, product team, and service organization from scratch for a platform that now manages over $7 trillion in AUA. With over 30 years of industry knowledge, he brings unmatched leadership and insight.

  • Jason Mirabella

    HEAD OF STRATEGY

    Jason Mirabella is the architect of the F5 System at Fulcrum5. He brings 25 years of experience in financial services, with the last eight spent in senior leadership roles inside enterprise RIA firms, including positions as Chief Platform Officer and Chief Operations Officer. It was inside those roles, under real operational pressure, that he spent eight years iterating the methodology that became the F5 System.

  • Josh Van Heukelom

    CHIEF TECHNOLOGY OFFICER

    Josh Van Heukelom is a technology executive, founder, and SaaS product leader with more than 26 years of IT and software development experience. He helps RIAs and wealthtech companies turn technology into a scalable operating advantage by combining deep wealth management domain knowledge with Salesforce, workflow, integration, data, and platform modernization expertise. He has guided multiple multi-billion-dollar RIAs through strategic technology initiatives and technology team turnarounds. Josh also co-founded Orchestrate, a Salesforce-based SaaS company that sold into hundreds of RIA firms and was later acquired by Conga, where he led SaaS engineering and platform product teams.

  • Martha Blenkush

    HEAD OF INTEGRATION

    Martha Blenkush is a strategic operations consultant with a proven record of turning complex challenges into clear, sustainable systems. She has led end-to-end integrations of multiple acquisitions totaling 100+ employees, built repeatable integration playbooks, and delivered 100+ consulting engagements across strategic planning, process development, and operational efficiency. Martha excels at anticipating what's needed, communicating clearly, and building trust quickly with leaders and teams alike. She leaves every engagement with people, processes, and systems in better shape than she found them.

  • Monica Lambert

    CHIEF OF STAFF

    Monica Lambert brings 33 years of domestic engineering experience and over five years of executive assistant expertise. She is skilled in organization, planning, and logistics, and has a passion for grandchildren, cooking, and movement.

For Operators.

Fulcrum5 is a systems-led strategic operations firm for enterprise RIA firms, typically in the $1B to $15B AUM range. We work with CEOs, COOs, and Private Equity-backed platforms who are managing complexity and need a new operating architecture for their next phase of growth.

The Fulcrum5 System is a complete, proprietary enterprise operating system organized around Five Forces and Ten Factors that embed into how a firm makes decisions, designs its organization, and executes on its strategic roadmap.

We don’t advise and walk away. We build the system and help the firm run it.

Fulcrum5 works with enterprise RIA leaders who are managing complexity and need a new operating architecture for their next phase of growth.

Personalized for your firm

The Visionary CEO

You’ve built something significant. Now you need an operating architecture that can carry the weight of the next phase — and a strategic partner who thinks at the same level you do. Fulcrum5 gets you out of the day-to-day and back into the work only a CEO can do.

The fintech CEO

You've built a platform the market needs. Now your internal operations have to match its ambition — onboarding has to be consistent, customer success has to be proactive, and what your account team delivers has to match what your sales team sells. Fulcrum5 builds the operating model behind the platform so your product gets credit for what it actually does.

The PE Investor or Board Sponsor

You need your portfolio firms to hit growth targets, maintain margins, and tell a compelling story to the next buyer. Fulcrum5 gives your platform the operating system that makes growth predictable, margins defensible, and the multiple earned.

The COO or President

You’re accountable for execution across a firm that has outgrown its operations. Fulcrum5 gives you the structure and language to lead alignment — and makes your competence visible across the organization.